Project Links
Below you will find links for social media posts that have been designed, published, edited, authored, or crafted by Micki Morris.
01
LinkedIn Content
1. The Dr. Steve Klasko Thought Leadership Project
Summary: This was a 6 week project to increase the engagement rate of Dr. Klasko's 20k LinkedIn following, and to promote his new book on health equity.
I was chosen for this project by Dr. Klasko's marketing team after they saw the work that I did with increasing engagement and organic reach at Oova.
(Dr. Klasko is an investor and sits on the board of directors for Oova.)
My role: I took his new book and extracted highlights that could be leveraged as content pieces, and then wrote the copy for each of these posts.
Results: Engagement increased by 640%.
Links:
2. OOVA
Summary: Examples of posts I created to recap important events in the fertility space that Oova's team presented at.
Links:
3. DOVE
Summary: I was contracted by Dove to take part in their summer campaign in support of the 2023 Kids Online Safety Act to make social media a safer place for kids and teens, and to create awareness of the negative mental health effects the online space can have on kids. The brand provided the media, and I was asked to write copy to pair with the video and to share it on my LinkedIn page to drive signatures for the petition.
Link:
02
Instagram Content
1. Binto:
Summary: I worked on a one-month contract for Binto to create content, write copy, and consult on social media strategy.
Links:
2. OOVA:
Summary: I spent one year working in-house with Oova as their social media and community manager. I worked alongside the growth marketing manager, the content manager, the sales team, and the product design team.
I created content via product photos, Reels, graphics, and reposted photos from important conventions, panels, and events.
I wrote all the copy for all the posts, and created a weekly community newsletter that recapped the social posts for the week while linking to relevant blog posts.
I also created an exclusive community group for users to get support, ask questions, and enjoy LIVE video streams from the group experts and guest speakers.
Links:
3. Lily & River
Summary: I was contracted by Lily & River to create photo and video content for their beautiful Montessori-style indoor play gyms.
Links:
4. Sprigs
Summary: I was contracted by Sprigs for three months to create photo and video content to share with my motherhood community, and for them to feature on their own pages. I wrote the copy, and edited the videos while working with their compliance department to make sure the content would pass legal.
Links:
5. Warby Parker
Summary: I was contracted by Warby Parker to help drive awareness for their new store opening at the Alderwood Mall in Lynwood, WA. They asked me to create content that they could share with their following for mothers day and to promote the store's new location.
Link:
6. Everyone Products
Summary: I created some content and posted to my own channels. When the brand saw the content, they loved it and reposted it to their own channel.
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7. Felt Letter Board
Summary: I was contracted to create content for this brand.
Link:
8. Gugu Guru:
Summary: I was brought on for social media strategy, and they ended up asking me to do a rebrand. I archived over 1,000 posts that weren't aligned, changed the username to be more on brand with their target audience and services, reworked the bio, spearheaded the effort to create a new lead magnet, and revamped their Stan.store to become the link in bio destination link.
Link:
03
Personal Brand Content
1. TikTok:
2. Facebook:
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