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Yellow Roses

Resume

Experience

2023-2024

Gugu Guru

Social Media Strategist

  • Social strategy for 69k follower community (Instagram, Facebook, LinkedIn, TikTok)

2023

Binto

Social Media Marketing & Community Engagement Manager

  • 18k follower community

  • Content creation and social media management of Meta platforms

2023

Klasko Advisory Partners

Community Engagement Specialist

  • Community management and engagement for 27k+ followers on LinkedIn and X

  • Increased organic LinkedIn community engagement by 640% for Dr. Stephen Klasko

  • Increased organic monthly reach on LinkedIn from 40k impressions to 128k impressions (220% increase)

2022 - 2023

Oova Inc.

Social Media & Community

Manager

  • Increased organic brand reach from 5,000 accounts per quarter to 80,000 accounts per quarter (1,500% increase)

  • Increased social media sales conversions by 40% in the first month of onboarding

  • Increased the average Reel view count by 5,000% and generated a total of 410k Reels views

  • Increased organic brand engagement on Instagram by 322%

  • Created an highly engaged community group for active users, and offered social media community support for 7k+ followers

2022

BiondiMedia Agency

Social Media Manager

  • Meta platform social media management for 20+ client accounts, posting biweekly

  • Branding and social media optimization consulting services

  • Redesigned agency-wide social media and SEO packages, leading to $240k annual revenue for the agency

  • Onboarded and trained two social media managers to take over client accounts

2017-Present

Micki Morris LLC

Social Media Strategist

As a content creator and strategist for my brand, I’ve generated:

  • 2.3M impressions on LinkedIn

  • 8M Instagram Reel views

  • 1M monthly accounts reached on Instagram

  • 2M views + 100k likes on TikTok

  • 5M Facebook impressions

  • 39k followers total on Instagram, LinkedIn, TikTok, and Facebook


For clients, I’ve managed:

  • 91k followers (Instagram, X, LinkedIn, TikTok, Facebook)

  • Monthly LinkedIn and Instagram impressions of 200k

  • 500k Instagram Reels views

2017-Present

Influencer Marketing & Branded Content Creation

  •  Successful campaign completion for 100+ brands, including Dove, Amazon, Target, Warby Parker, Carter’s, Ruggable, Lovevery, KiwiCo, HelloFresh, BetterHelp, Factor Meals, Wildbird, Lily & River, Solawave, Palmer’s, Raw Sugar Living, Delta Children, Seattle Children’s Hospital, Mommy’s Bliss, Oreo, Hyatt Regency Westlake, and Seventh Generation

  • UGC content creation (both posting in-feed for personal brand and non-posting for brand use)

  • My highest performing organic Reel for a brand reached 260k views

  • UGC content for another brand gathered over 1.2M views

  • Top 3% Meta Creators, added to invite-only Meta Creator Community

2014-2022

Direct Sales

Recruitment + Team Leader

  • Leveraged organic social media marketing strategies to recruit 300+ affiliates and brand partners

  • Mentored teams of up to 50 brand reps at a time to meet monthly product sales goals

  • Promoted to top 1% of company leadership in 3 separate companies

  • Featured on company-wide leadership boards for recruitment numbers

  • Onboarded 500+ customers with organic social media strategies

  • Total sales for personally recruited teams surpassed the $1M mark in Dec 2020

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2023-2025

Social Media Marketing Certified

HubSpot Academy

  • Developing a Social Media Strategy

  • Social Media Listening and Monitoring

  • Building a Content Strategy for Social Media

  • Social Media Calendar Template Tutorial

  • Extending Your Reach on Social Media

  • Using Social Media to Build One-to-One Relationships

  • Measuring Your Social Return on Investment

  • Essentials for Continued Success with Social Media

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2022-2024

Content Marketing Certified

HubSpot Academy

  • The Power of Storytelling

  • Building a Content Creation Framework

  • Planning a Long-Term Content Strategy

  • Generating Content Ideas

  • Creating Quality Blog Content Your Audience Loves to Read and Share

  • How HubSpot Uses Blogging to Rank #1 on Google

  • Extending the Value of Your Content Through Repurposing

  • Creating Topic Clusters and Pillar Pages

  • How to Create a Successful Video Marketing Strategy

  • Building a Guest Blogging Strategy Powered by SEO

  • How to Effectively Promote Content

  • Measuring and Analyzing Your Content

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2020-2022

Certified Life Coach

Transformation Academy

  • Completion of advanced training in:

    • Life coaching techniques, skills, and processes, including life purpose, happiness, goal attainment, and coaching methodologies

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