Analytics

Whether you're just starting to grow your brand's following, or you have a following already that needs to be re-engaged, a strategy is important.

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I've had experience in a few different scenarios:

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1. I've built my own social following to 39k followers.

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2. I've worked with a public figure that had a following of 27k followers but needed to engage that community.

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3. I've worked as the social media and community manager of a FemTech startup in the fertility space that had a 5k following, and needed to find a way to continue to increase their followers while nurturing current community.

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4. I've worked as a social account manager for a local Seattle media agency where I had a client base of 20 accounts, all in different spaces, and they needed to learn how to connect with their online and locally based audiences.

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What I was able to do in each of those scenarios:

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1. With my personal brand, I've been able to generate over 17 million impressions, and attract over 100 brands that have wanted to tap into the engaged network I've built.

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2. With the public figure I was working with, I was able to increase their organic engagement by 640% in the first three weeks of the project and a 220% increase in organic reach, while initiating in-depth discussion around the content.

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3. With the FemTech startup, to date I've been able to generate 410k Reels views, successfully increasing their Reels views by 5,000%.

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I also increased their social media sales by 40%, increased their organic brand reach by 250%, and increased their brand/community engagement by 322%. This led to a new monthly average of 150k accounts being reached, instead of relying only on the 5k following to drive engagement. 

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The brand also enjoyed a 1600% increase in organic reach when they first hired me and I was able to increase their account reach from 4k in Q3 to 80k in Q4- and I was brought on board halfway through Q4.

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My work also allowed the brand to reach the same number of prospects that the media agency they had hired to help with ads had reached for a fraction of the cost. (Calculated at 1,700 website visits for $500 instead of the $15,000 previously charged by the agency, and with a higher sales conversion rate than the agency could offer.) 

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4. With the client accounts at the media agency, I was able to help rebrand and reposition their social presence and messaging to more clearly share what they offered to their communities.

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I was also able to assist the agency principle in crafting new social media and SEO package offerings that increased the agency's annual revenue by $240k.